Campaign Name: وجودج مهم بالسَفرة

Clint: Tower Bridge | For Travel Service.

Year & Country: 2023 (Baghdad - Iraq).

Marketing Channel: Social Media platforms.

This campaign came to raise awareness among

women about the necessity of undergoing early

breast cancer screening, coinciding with the

International Day of this occasion. Since the client,

Tower Bridge Company is a company specializing

in travel services and providing visas to European

countries, we worked on creating a concept with

the help of what we see when we travel, starting

from the plane window, passing through its engine,

and reaching the suitcase, and we used negative

repetition that simulates the shape of the breasts

in women, You find one of them in bad health and

the other in good health (this is what happens to

the breast when cancer occurs), in order to convey

a message to women that your presence with us

as a woman is important in every trip we take.

Our journey is not complete without you.

Thus, we helped communicate the idea of ​​the

campaign to the target audience, and at the same

time, we maintained the consistency of our

marketing messages regarding the client and the

field in which he operates.